Roy Morgan Research is an Australian market research company headquartered in Melbourne. It was founded in 1941 by Roy Morgan. Roy Morgan Research is a truly international market research company and the provider of the world’s most extensive and only true single source survey. Today annual turnover is more than $60 million, with offices in four mainland Australian States, Auckland, London, USA and Indonesia. The Australian Market Research Industry now comprises mainly overseas-owned market research companies with Roy Morgan Research being the main exception. A proliferation of small local market research companies conducts mostly qualitative research. Roy Morgan is Australia’s best known public opinion and political polling organisation. The Morgan Poll is Australia’s only independent poll; i.e. not owned by a media. The results are published on their website and by newspapers, magazines, television, the Internet and radio. Because of the wide range of services offered, Roy Morgan Research is able to employ the most appropriate methodology to meet the requirements of each study, which in many cases, involves the use of a combination of research techniques. Roy Morgan Research is one of the few market research companies in the world who owns their own analysis software used for delivering survey data to clients and enabling clients to perform their own 'in-house' analysis.
Their services- customized research, online research, customer satisfaction surveys, communications and advertising research etc.
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