Promotion Case Studies

Lesson in motivation

-       Getting employees to participate online training programs, Microsoft used incentives to motivate them as they can enjoy sales after completed the education.

Blood donors respond

-       During the campaign, all donors receiveed a Route 56-logoed Red Cross keytag, and the chance to win a year's supply of gas. When people came in to give blood, they got a keytag and a scratch-off game piece that gave them a chance to win T-shirts, visors, coffee mugs, or the grand prize of $2,000 in gas money. This campaign helped increase blood donations during the summer, a time when levels are typically become dangerously low.

Bobbleheads create membership buzz

-       With a goal of recruiting 200 new members and boosting current ones, The Association Forum of Chicagoland(AFC) selected a direct-mail campaign featuring bobblehead dolls of Forum CEO Gary LaBranche and Board Chairman Pamela Williams. Because, "association work can make your head spin so much you feel like a bobblehead." This program successfully led to 228 new members.

Scratch-off promotion pays off BIG

-       Centimark, one of the nation's leading commercial roofing contractors, last year wanted to end its selling season on a high note. They elected to produce scratch-off game cards, a short-term promotion, that could handed out, on the spot, by its sales reps. The cards offered the chance to win up to $10,000 off a roof purchase or other valuable products or services.