- Glittering generalities: Words of praise for a product or person; using nice words like goodness or patriotism.ex) McDonald's is America's favorite.
- Name calling
: Trash-talking another product or person. ex)JibJab Parody Movies
- Slogan: identifies product or
service with an idea
ex)
ex)
- Logo:
identifies product or service with a symbol
ex)
- Plain Folks: Appealing to regular people's values like family, patriotism. ex)
It's Morning in America
- Bandwagon
: An appeal to be part of a group.
ex)
Old Soviet propaganda
- Emotional
Appeal: uses emotion
to sell a product or service (pity, fear, patriotism, happiness,etc.) ex)"If you care about your children's success in school, and in fact if you
care about your children's future at all, you will buy this set of
encyclopedias." This argument appeals to your love of your children and
guilt about what you do for them.
- Price
Appeal: consumers will be getting
something extra for less money. ex)
- Testimonial:
someone endorses the product. ex)Britney Spears-Pepsi
- Transfer
: A appeal which helps a person to image themselves as part of a picture.ex)Old cigarette televison commercial
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