: Launch of Nokia’s $20 phone begs question: Is one mobile enough?
http://edition.cnn.com/2013/02/25/tech/nokia-budget-phone-elop/index.html?iref=allsearch
-Unveiling its cheapest ever mobile phone, a $20 handset with a 35-hour battery, Nokia said the device's extraordinary staying power could make it popular as a backup for when our main handsets run out of juice or prove too bulky to carry around. They suggested that although this device offers none of the internet connectivity of most modern phones, it will be able to sit on standby for more than a month between charges. Also, the handset, which also features a dust and splash-proof keypad and an FM radio, has been primarily launched as a low-end phone that would appeal to customers in the developing world who may have infrequent access to electricity.
-This article is related to product and price of P’s, because this new product targets people who need to use phone every time or consumers in developing world with the cheapest price $20. Due to its long battery and cheap price, it can survive among others.
-Lots of smart phones with high technology are produced today, which causes an increase in competition between companies, for example, apple and Samsung. Nokia thinks starting new strategy with different purposes in contrast with other companies are better way to survive in electronic commerce from fierce competition.
-It is the better way to target only customers in the developing world, because there are low possibilities to use two phones for one person today.
3. Place
:Fashion trucks bring style to you
-Aspiring entrepreneur Abigail Franklin began selling clothes
from a truck because she was looking for a way to stay in one place. Drawn to the opportunity to keep start up costs low, they decided to
take a chance on mobile retail, which was catching on in Nashville after
starting a few years earlier on the West Coast. They can bring their products
to consumer instead of waiting for them to come. People follow the Trunk’s movements on Twitter and on its
website. On any given day, it could be a music festival, a tailgate, a
restaurant parking lot or outside a Bon Jovi concert when the band plays in
Nashville.
-It is a place of 4p’s, because as they can move with truck it gives convenience
to consumers. Consumers can buy and use their product in the place where they
want. They offers convenient purchase environment.
-Operating it in large cities mostly.
4.Promotion
:With Hilarious 2-Minute
Super Bowl Ad, Samsung Steals Cool Factor From Apple
-Samsung’s 2 minute, $15million Super
Bowl advertisement establishes both Samsung and its Galaxy brand. They are using
witty banter between Paul Rudd and Seth Rogen who create humor in ad. This
casting seems to mirror the crowd Samsung wants to capture: everyone. It’s a
brilliant and entertaining ad, driving home several features of the Galaxy S
III without being blatant. The ad even draws inspiration from Mel Brooks,
breaking down the 4th wall with the Lebron James cameo. Most importantly, it’s
a commercial I guarantee people will voluntarily watch again for the rapid-fire
dialogue between Rudd and Rogen.
-This article is related to promotion as Samsung uses celebrities in
their ad, which is one of the strategies in marketing. As they use celebrities,
they can give more trust an demand would increase.
-It is a definitely a good commercial as far as entertainment value
is concerned; however it really does not say that much about their product. They
need to put more information about Galaxy in ad.
